Google’s E-A-T content campaign is all about creating high-quality, informative content that can help Google users make better decisions online. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This refers to the quality of your content. The campaign specifically targets content intended to help Google users make informed decisions about online purchases, health and safety, and other important life choices.
Creating content for the E-A-T campaign is not easy. It requires a deep understanding of what Google users are looking for and a commitment to creating truly helpful content. But if you can create content that meets Google’s standards for E-A-T, you’ll be well on your way to helping Google users make better decisions online.
Here are a few tips to help you create great E-A-T content:
1. Do your research
Before you start writing, it’s important to do your research and understand what Google users are looking for. What questions do they have? What information do they need? Answering these questions will help you create truly helpful and informative content.
2. Keep it simple
When it comes to E-A-T content, less is more. Google users don’t want to be overloaded with information; they just want the essential facts. So, focus on delivering quality information in a clear and concise way.
3. Make it visually appealing
Google users are bombarded with content from all sides. To stand out, your E-A-T content needs to be visually appealing and easy to scan. Use headlines, subheadings, and bullet points to break up your text and make it easy to read.
4. Promote your content
Just because you’ve created great E-A-T content doesn’t mean Google users will find it automatically. You need to promote your content to make sure it reaches its intended audience. Use social media, email marketing, and other channels to get the word out about your content.
Creating quality E-A-T content is not easy, but it’s worth the effort. By following these tips, you can create content that will help Google users make better decisions online.