Local SEO to Get Found Online in Miami
Does local SEO puzzle you? Don’t worry, we’re here to help. Breaking down the basics of what is SEO, from local SEO to user experience to mobile responsive websites. By the end of this post you’ll be able to harbor the power of SEO as a local Miami business.
As the second largest city in Florida, Miami welcomes 14 million tourists every year If you’re a local business in Miami, we’re sure that you’ll be eager to get your hands on a slice of this huge customer pie. When it comes to attracting new customers to your business, local SEO is a powerful online strategy, but it can be confusing. Whether you own a restaurant, shop, salon, or hotel in Miami, we’re going to make local SEO simple and straightforward. So, let’s start with the question that most of our clients have; what is SEO?
What is SEO, and Why is it Important?
SEO or search engine optimization is an online marketing strategy to help businesses attract more people to their websites. However, local SEO is slightly different. Local SEO is a technique to attract customers within close proximity to a business to visit a website or head to the business’s location. Let’s make this a little easier to understand with a simple analogy.
You’re a local Italian restaurant in Miami with a beautiful restaurant just waiting for customers to pop in and enjoy an early lunch. You have a website and are hoping to attract more tourists.
A group of friends are visiting Miami for the day and are feeling hungry. They don’t know the city well, so they take a smartphone and head to Google. They type into Google ‘Italian restaurant near me.’ Google uses its geographic data to identify their location and displays results of Italian restaurants within a 3-mile radius of where they are.
Your Italian restaurant is only a 10-minute walk away. Your site is mobile responsive, has clear information relating to your address, opening times, menu, customer reviews, and has a great user experience. Google shows your website and your location to the group of tourists.
They read some positive customer reviews and quickly examine your menu. They like what they see and open up your restaurant location using Google maps. They head over to your restaurant for lunch.
This is a basic example of how local SEO works. However, there are many factors that can make or break your local SEO success. If another Italian restaurant has a better website than you or your website is badly designed, isn’t mobile responsive, or doesn’t contain a lot of positive customer reviews, a competitor can steal potential customers away from you. Local SEO is a powerful strategy, but it can be difficult to get right, and it takes time for local SEO techniques to make an impact on your business and your rankings on Google. However, the potential gains are huge, so local SEO is a great and sustainable investment.
Best SEO Strategies for a Local Business
Now, we’ll dive into some of the main issues that local Miami businesses have online, which can prevent their websites from appearing in local search results on Google or other search engines.
Website Optimisation for Local SEO
Your website is your online shop floor, and if you fail to invest in your site, you’re not going to attract customers to your business. A search engine such as Google uses an algorithm to decide which websites to display first within the search results. Yet there are several factors that determine how your website will perform. This is where SEO can become complicated and difficult for business owners to understand. Let’s take a quick look at just a couple of those factors:
1: Is your website mobile responsive?
These days, almost everyone owns a smartphone, and we no longer use a phone just to stay connected. These pocket-sized devices, for a lot of people, are invaluable tools, and we use them to search online, take pictures and videos, be social and navigate the real world. If your website is not mobile responsive, which means the site is not mobile friendly and is difficult to use from a mobile device, this is a big red flag for search engines such as Google and can significantly impact how your site performs online.
If you’d like to check whether your website is mobile responsive, you can now use Google’s Mobile-Friendly Test Online.
2: Do you have a Google Business Listing?
This is free to set up as a business and helps online customers find your business. You will need to list your location, opening times, and business details in order for online users to click on your address and be guided to your business via Google maps, for example. You can set this up right now here: Google Business Listing Set Up, or we can get you started.
3: Do you have a high bounce rate?
If your website is difficult to use, is outdated, or has a bad user experience, people will likely click on your website, and then click straight back off it. This is what we refer to as bounce rate. If your bounce rate is high, Google is going to consider your site bad and will likely recommend other websites over yours.
You’ll need to have Google Analytics set up and linked to your site to review your bounce rate. If you need help with this process, reach out to our team today: Contact ZYBRA SEO
4: Is the user experience good?
Again user experience is a major ranking factor for search engines. If your website is easy to use, has clear and concise information, can be accessed via desktop, mobile, or tablet device, and is updated with new fresh content on a regular basis, this gives Google the green light. Improving the user experience of your website will help you increase relevant traffic to your site and encourage more people to visit your business.
Content Marketing for Local SEO
Let’s think back to the group of Miami tourists. Rather than wait for tourists to search for restaurants while in Miami, there will likely be a research phase that you can take advantage of as a local business. During this research phase, tourists will likely search online for ‘Miami things to do’, ‘Miami attractions’, ‘things to do in Miami’. As a local business, you can position yourself as an expert and create tourist guides, top 10 things to do lists, as well as Miami’s top attraction blog posts. This SEO content can be hosted on your site within a blog. This helps you to make sure that your site is updated on a regular basis with fresh and valuable content, which we’ve already discovered is an important element in your SEO strategy.
Now should tourists search for ‘top things to do in Miami’, your blog post will hopefully start to generate traffic to your website and expose tourists to your restaurant. By linking the tourist guide to your restaurant menu as a call to action, you can encourage tourists to book a table at your restaurant before they are even in Miami. This local SEO content marketing strategy can be applied to any local business hoping to increase relevant traffic to their website.
Maximize Your Backlink Strategy
If you’ve successfully created a Miami tourist guide detailing tourist attractions, the best spots for Instagram pictures, the hottest nightclubs, and the best shopping malls, it’s time to maximize your backlink strategy.
What is SEO and a backlink strategy, we hear you say! A backlink is when another website links to your website. The more reputable websites linking to your website, the better Google will view your site. Backlinks are like virtual recommendations from other sites to tell Google and online users that you have some interesting content worth taking a look at.
Let’s talk about your Miami tourist hotspots blog post. If you’ve posted the content on your site, that’s only the first step in the SEO process. Now it’s time to improve your local SEO through backlinks. All those tourist attractions, nightclubs, and other businesses that you’ve recommended will likely want to promote this content too. By asking these businesses to link to your content as thanks for mentioning their business, you can earn valuable links to your site. If you gain a link from Everglades Nature Tours, for example, you can not only get a new backlink to your site, but you can also start generating traffic from this website directly to yours.
Don’t Be Shy to Ask for Local SEO Help
We hope that this breakdown of how local SEO can help your Miami business thrive online has given you the confidence to harbor the power of online marketing for yourself. However, many elements, strategies, and techniques are still worth exploring, such as social media marketing, paid online advertising, and inbound marketing.
As a business owner, sometimes there just aren’t enough hours in the day to do everything, but you can always ask for help. To benefit from our years of experience as digital marketing experts in Florida, feel free to contact our team today about your local SEO needs. Call (954)-866-2338 to speak to our team today.