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Why Local SEO Is Important To Your Business

Did you know that almost 50% of all Google searches are for local businesses? And that number is only going to increase in the years to come. If you’re not doing everything you can to optimize your website for local search, you’re missing out on a huge opportunity. In this blog post, we’ll discuss why local SEO is important and how you can start implementing it into your marketing strategy.

There are three main factors that influence your Local SEO ranking: relevance, distance, and prominence.


Relevance –

Relevance refers to how well your website content matches up with what someone is searching for. If you’re a local business, it’s important to include relevant keywords in your title tags, meta descriptions, and throughout your website content.

Distance –

Distance is pretty self-explanatory – it refers to how close your business is to the person searching. If someone is searching for a local business, Google will prioritize businesses that are closer to their location.

Prominence –

Prominence refers to how well-known and established your business is. If you have a lot of positive reviews and citations from other websites, you’ll likely have a higher local SEO ranking.


There are a number of other factors that can influence your local SEO ranking, but these are the three main ones. If you’re not already optimizing for local search, now is the time to start. Implementing even just a few of these strategies can make a big difference in your overall SEO ranking and visibility.

If you need help getting started, contact us today. Our team of local SEO experts can help you create a customized plan that will get you on the path to success.